WestRock Identity
© 2015, Lippincott
Overview
New name, logo and visual identity system for the merger of Rocktenn + MeadWestVaco, the two largest companies in paper, cardboard packaging, corrugated boxes/displays, and product containers industries. The client came to Lippincott because they needed a reliable strategic partner to help make packaging a competitive advantage.

Positioning
Essence – Winning Together
Our purpose – Building unbeatable packaging solutions to fuel your business edge
 
Logo identity
The logo signals the coming together of two companies that have a shared stake in the industry. The finer sharper points of the logo signal a business edge for the consumer. The blue colors nod to the previous Rocktenn + MeadWestVaco logos while the orange signals a brighter future.
Visual system
The system is clean, simple, colorful and fresh. It allowed for strong clear messaging,
a wide range of supporting graphics, textures and accent colors.


Creative Director
Su Mathews Hale
Collaborators
Peter Chun
Aline Kim
Kevin Kan