Bioverativ Identity
© 2016
Biogen created a spin-off company to establish excellence in the hemophilia 
business. While at Lippincott, alongside a robust team of designers, I was tasked to help design the future look and brand experience. The new brand and visual system addresses multiple needs within any company. My role involved logo refinement, defining the approach to type and color as well as a range of system design elements. I also wrote 90% of the brand's guidance which has held up strongly since launching.

Creative Director
Daniel Johnston
James Atkins
Kaito Gengo
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