McGraw Hill
© 2019

McGraw Hill is an American educational publishing company and one of the "big three" educational publishers that publishes educational content, software, and services for pre-K through postgraduate education.

This is a creative concept proposed as a potential brand refresh. The logo mark shorten's the name to "McGraw" for visual impact and simplicity. The design system draws inspiration from the subtle triangular pencil tip within the 'A' of the name to tell a story about the future of education. The refreshed color palette retains the red but adds a blue and a purple for dimension. The iconography builds on this dimensionality with abstract marks to communicate their innovations.

The overall look and feel is a big step forward that also maintains core equities of the McGraw Hill brand. 
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