NFL: Tampa Bay Buccaneers
© 2020

Overview (Creative Concept)
Raise the Flags

The Buccaneers orgnization has a lot of visual equity not only in its brand, but also the terminology of the fans and also the game day phrases from the games. This creative refresh sought to amplify the DNA of the Bucs while creating a more cohesive look and feel for the team's brand, creative toolkit, marketing, game day entertainment, print and digital channels, and product segments.

Boris Poletaev
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