OCVIBE
© 2024, Hale Design
Overview

Earlier this year, in partnership with the amazing team at Hale Design, I proudly helped develop the logo identity for OCVIBE, a one-of-a-kind, immersive district in the center of Anaheim, California.
Created to represent Orange County as an epicenter of everyday inspiration, the modern logo’s bold letterforms and vibrant colors reinforce OCVIBE’s commitment to a district where the excitement of sports, entertainment, and dining collide. The wordmark is dynamic and playful, with a variable logo system that speaks to curiosity and discovery. It also reflects the unexpected moments designed to foster a rich collection of experiences that celebrate the diversity of the community. The use of the exclamation mark in the word Vibe emphasizes the catalyst which OCVIBE brings to the Orange County community.
More on this work to come soon.
Creative Director
Su Hale

Design Lead
Nijel Taylor

Collaborators
Kyle Davis
Back to Top