![](https://cdn.myportfolio.com/57971366f92f91c659213678214e717b/9991f95c-117c-46fb-8217-d5225887ddf6_rw_1920.gif?h=88cd2b3ab7521fd648430ce1dbbe1020)
Sesame Workshop Identity
© 2018, Trollbäck+Company
© 2018, Trollbäck+Company
Overview
Evolving the non-profit organization behind the iconic television program, Sesame Street. Alongside a team of creatives, I lead an effort to explore, develop and present identity concepts. The new look pulls forward and modernizes visual elements the brand is known for, while establishing a new voice and presence in media.
Evolving the non-profit organization behind the iconic television program, Sesame Street. Alongside a team of creatives, I lead an effort to explore, develop and present identity concepts. The new look pulls forward and modernizes visual elements the brand is known for, while establishing a new voice and presence in media.
Creative Directors
Alex Moulton
Rosie Garschina
Alex Moulton
Rosie Garschina
Collaborators
Fionna Mariani
Eli Guillou
Fionna Mariani
Eli Guillou
![](https://cdn.myportfolio.com/57971366f92f91c659213678214e717b/d34887a1-1221-4401-bc62-0beac8ab0d06_rw_1920.png?h=0a0790d97005d0feb48847fc3c872887)
![](https://cdn.myportfolio.com/57971366f92f91c659213678214e717b/602a47ab-8185-4721-af77-de5dc24bf59e_rw_3840.jpg?h=10e8f854e5f7599dc5c17cea14e2f218)
![](https://cdn.myportfolio.com/57971366f92f91c659213678214e717b/c5c0026f-daa8-4b39-bc7c-ec4db8b06dfa_rw_1200.png?h=a52e3aa3b0755cd687fe6822cc7389bc)
![](https://cdn.myportfolio.com/57971366f92f91c659213678214e717b/42fbd39a-1159-4c64-859c-e1c30d3dbedd_rw_1200.png?h=6746bfa65ef87e47846358db052ae828)
![](https://cdn.myportfolio.com/57971366f92f91c659213678214e717b/218e8386-2cac-4c3a-a6ee-4c152098e5cf_rw_3840.jpg?h=aacd553bcdc33af1fe003e05d6d0a224)
![](https://cdn.myportfolio.com/57971366f92f91c659213678214e717b/6ae470c2-a8e5-4dad-a8f8-6c265eb3f470_rw_3840.jpg?h=f11b17ee31f401ae3ae9ff8e2c0685ec)