Walmart Connect
© 2025, Jones Knowles Ritchie

Overview: A Window Into Connection
Walmart Connect is Walmart's internal retail media advertising platform that allows brands and third-party sellers to promote products across Walmart's website, app, and physical stores. It leverages Walmart's first-party shopper data to deliver targeted ads, offering both digital (search, display) and in-store placements (e.g., TVs, self-checkout) to boost sales and brand visibility.

The Walmart Connect brand visual update within the new Walmart branding ecosystem emphasizes connection via a linear gradient frame device referencing screens. From the glow on photography and within typography, the graphic system uses color in vivid ways to speak to rich advertising media and other content engagement topics related to retail and connecting to prospective Walmart shoppers.

Executive Creative Director
Lisa Smith

Creative Director
Jennifer Leartanasan

Design Leads
Nijel Taylor
Pablo Kahn
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