WestRock Identity
© 2015, Lippincott
© 2015, Lippincott
Overview
New name, logo and visual identity system for the merger of Rocktenn + MeadWestVaco, the two largest companies in paper, cardboard packaging, corrugated boxes/displays, and product containers industries. The client came to Lippincott because they needed a reliable strategic partner to help make packaging a competitive advantage.
Positioning
Essence – Winning Together
Our purpose – Building unbeatable packaging solutions to fuel your business edge
Positioning
Essence – Winning Together
Our purpose – Building unbeatable packaging solutions to fuel your business edge
Logo identity
The logo signals the coming together of two companies that have a shared stake in the industry. The finer sharper points of the logo signal a business edge for the consumer. The blue colors nod to the previous Rocktenn + MeadWestVaco logos while the orange signals a brighter future.
The logo signals the coming together of two companies that have a shared stake in the industry. The finer sharper points of the logo signal a business edge for the consumer. The blue colors nod to the previous Rocktenn + MeadWestVaco logos while the orange signals a brighter future.
Visual system
The system is clean, simple, colorful and fresh. It allowed for strong clear messaging,
a wide range of supporting graphics, textures and accent colors.
Creative Director
Su Mathews Hale
The system is clean, simple, colorful and fresh. It allowed for strong clear messaging,
a wide range of supporting graphics, textures and accent colors.
Creative Director
Su Mathews Hale
Collaborators
Peter Chun
Aline Kim
Kevin Kan
Angela Ko
Peter Chun
Aline Kim
Kevin Kan
Angela Ko
