Westview (Concept)
© 2025, Independent

Overview
This is a brand identity creative concept for a hotel resort client that went in a different direction. The concept is called Modern Horizons, which was a strategic choice to modernize "Westview" with distinction and flair. I reimagined a traditional monogram into a bold, new Westview Horizon Emblem with a distinctive geometry. It provides a foundation for tailor-made expressions across all properties while maintaining a clear consistency that connects every Westview Resort experience.

Creative Brand Advisor
Nijel Taylor

Collaborators
Amanda Bowers Wong
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