Zero RFI
© 2026, Independent

Overview
Zero RFI is transforming one of the largest industries in the world: Construction. By partnering with building owners and developers, Zero RFI combines enterprise-ready AI, deep industry expertise, and shared services to act as a force multiplier. The result is increased predictability, reduced risk, and faster delivery with greater confidence.

I was invited into their brand development process to shape and define their visual brand expression and identity. Through a collaborative and iterative design process, I built upon their foundational strategy, naming and messaging work to created their bold wordmark and signifying butterfly – representing the metamorphosis and transformative AI platforms the holding company will bring to the AEC industry. The design elements and color system are inspired by material elements found in construction and the built environment.

Creative Brand Advisor
Nijel Taylor

Collaborators
Soon Mee Kim
M0 Studio
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